Harvard Business School Marketing Program Research Site - Negotiation

Negotiation

Harvard Business School
Professor Michael Wheeler

Professor of marketing Michael Wheeler needed to take all of the information collected in a research study entitled "Thoughts and Feelings About Anticipating Negotiation" for his spring marketing course at the Harvard Business School and present all of the data in a format accessible to his students via the internet. The data involved a large consensus map and several sub-maps expressing common findings in the study. It also contained digital images from 10 participants with audio transcripts.

The maps were created in Adobe Illustrator and exported to Adobe Photoshop to be cup up and dropped into an HTML table. Each audio file was recorded and edited in SoundEdit 16 and then compressed using the MP3 format in Flash.