Internet Search

Through a sampling of consumers of different demographics, this marketing research study sought to understand how people use search engines. The data analysis that comprises the site had to be presented in an understandable, easy to navigate, method. Each participant was interviewed and a digital image was created from a series of selected imagery that they provided.

The site has four majore sections and a help section to guide users through the complicated data analysisl. The nature of the content called for using a variety of methods for delivering the conceptual ideas such as image maps, pop-up browser windows, and frames. Flash was utilized to convert large audio files to the MP3 streaming format.