Altemus International

Insight

Harvard Business School Consumer Behavior Laboratory

A collection of 14 digital images which expressed participants' thoughts and feelings on having insight were to be displayed in an online format for the spring 2002 Consumer Behavior Laboratory for Harvard Business School. Some of the images were accompanied by audio transcripts which were 5-15 minutes in length.

The audio was recorded and edited in SoundEdit 16 and compressed in the MP3 format in Flash MX. The rest of the site was built in Photoshop and straight HTML for the rest.