Consumer Marketing IQ Quiz
Project URL: www.affinnova.com/consumer-iq-test/home.html
This quiz was built for a marketing conference and will be expanded to other delivery methods. This iteration is optimized for iPads, since that platform was used at the conference. The user selects an area that they are involved in and goes through an exercise in building a concept that they think will align with what user's chose for elements on the concept. Once they've completed the concept, they're given a score that indicates how close they were to consumer choices.